Coconut Palm


2017
The brand Coconut Palm is famous for producing its industry leading beverages over a long time period in China. In fact, almost everyone in China likes the taste of it and it’s a reflection of my childhood. However, while the company is gaining a huge profit producing quality products, it is quite ironic that it seems like they never schedule a rebranding right now. The package design isn’t visually well-organized and rustic based on the standard of graphic design right now. As a huge fan of the beverages they produce and a student who studies graphic design at the same time. I feel I can do a project about rebranding this established brand and bring liveness to it.